The $438 Billion Real Estate Trend That’s Finally Catching Up to What We Already Knew
Let’s talk about something that’s been quietly brewing for years… and is now bursting onto the global real estate scene with numbers too big to ignore.
You’ve probably felt it: that craving for a home that feels good , not just looks good. A space that supports your energy, sleep, detox, and peace of mind. Turns out, the rest of the world is catching on.
According to the Global Wellness Institute, wellness real estate is now a $438 billion market and expected to nearly double to almost $1 trillion by 2028. That’s an 18% growth rate every year since 2019. Which, if you're keeping score, means it's outpacing almost every other real estate niche out there.
What’s driving this? Simple: people are done outsourcing their health. And they’re realizing their homes are either helping or hurting them.
We’re seeing a global shift toward homes that do more than shelter us, they actively support our health. Think EMF-aware design, filtered air and water, non-toxic building materials, natural light, connected green spaces, smart tech that works with the body, and layouts that feel like a sanctuary instead of a stress trap.
The “woo-woo” stuff we were laughed at for 10 years ago? It’s now commanding a 25–40% higher price tag in the market. Developers are baking wellness into the bones of new builds, and buyers are showing up with crystal-clear demands: I want to feel better at home.
And here’s the best part: this isn’t just happening in luxury markets. Mid-range buyers are starting to expect wellness features too, especially millennials and Gen Z. Wearable health data, circadian lighting, grounding spaces, even home saunas are becoming common wishlist items.
Why? Because longevity is the new flex. Wellness isn’t a perk, it’s the plan.
So what does this mean for you?
If you’re a buyer, it’s time to start asking different questions when shopping for a home. Not just “what does this house cost?” but “what will it cost my health to live here?”
If you’re a seller or investor, consider the upside of simple upgrades that support energy, sleep, detox, or emotional regulation. (Yes, that spa-like bath retreat counts.)
And if you're a fellow wellness professional (coach, practitioner, healer) there’s never been a better time to partner with professionals in the real estate space who get this. (Hint, hint - wink, wink - I’m one of them.)
We are at the tipping point of a movement. Wellness real estate is no longer fringe, it’s the future. And it’s not just about homes with yoga rooms and infrared saunas. It’s about creating environments that reduce our stress load and support our healing potential every single day.
This is more than a trend, it’s a wake-up call. And I’m all about it!
Let’s build a world where wellness starts at home.
Because your house should be more than pretty. It should be healing.
Inspired by July 17 article in Entrepreneur